As our principal planner, Scott is in charge of assisting clients in achieving their life and financial goals. From initial plan creation to monitoring a financial plan throughout a client’s lifetime, Scott is there every step of the way. He has always been a saver. A goal setter. A goal achiever. He shares this with his clients.

Sawyer is a graduate of Mississippi State University, where he earned a degree in finance. He began his journey with Financial Concepts in 2022 and has since become an Investment Advisor Representative holding the FINRA Series 65 license. Sawyer guides small business owners and individuals through tailoring 401(k) solutions for their company.

Felice’s primary responsibility as the Chief Compliance Officer is to ensure the firm is complying with all rules and regulations as established by the Securities and Exchange Commission (SEC). Felice facilitates an environment and culture of integrity, compliance, and honesty within the team. Implementing internal programs which are reviewed and tested frequently. Within an industry that has ongoing changes and new rules released, Felice plays a critical role in ensuring the firm remains compliant. Dedicated to keeping all members accountable, so that we maintain our fiduciary responsibility to you. Felice is an Investment Advisor Representative holding the Finra Series 65 license, the Financial Paraplanner Qualified Professional (FPQP) designation and holds the Investment Advisor Certified Compliance Professional (IACCP) designation of Felice Olmos.

Rhonda Ferguson founded Financial Concepts in 1988 and dedicated over four decades to the profession of financial planning, beginning her career in 1984 when the field was still in its infancy. Her passion for education and client service helped shape the firm’s values and long-standing reputation for excellence

Originally pursuing a degree in journalism because of her love for writing, Rhonda quickly realized that journalism’s brevity didn’t suit her desire for deep communication. A finance course changed her trajectory. Encouraged by a professor who recognized her talent, she discovered a path where she could blend communication, education, and financial mathematics—a path that ultimately became her life’s calling.

Throughout her career, Rhonda used her writing skills to demystify complex financial concepts for clients, building trust and understanding. She believed financial planning wasn’t just about numbers—it was about people, their goals, and helping them feel confident in their future.

Amanda is the keeper of our data and a key leader in delivering an exceptional client experience at Financial Concepts. She ensures our team has the information they need at their fingertips while leading the day-to-day execution of our client experience, ensuring every interaction reflects the high level of service we strive for.
Her role includes preparing account reviews and presentations, managing our firm calendar, and coordinating all client appointments to ensure a seamless experience. Amanda also leads many of the thoughtful touches that make our clients feel valued—tracking important milestones like birthdays, anniversaries, and special events, and helping create meaningful moments that strengthen relationships.
Amanda holds her Financial Paraplanner Qualified Professional™ (FPQP®) designation, reflecting her commitment to excellence and professional growth in serving our clients.

Kim is often the first warm voice our clients hear when they reach out, and the friendly face that greets them as they step through our door. Serving as our in-house “air traffic controller,” Kim plays a crucial role in connecting each client with the right team member.

Emma Dare Foster is a valued member of our team who plays an important, hands-on role in supporting our firm through special projects. Born and raised in Columbus, Mississippi, Emma Dare’s background has helped shape her adaptability, strong work ethic, and willingness to step in wherever she’s needed. She is highly involved in coordinating special projects, including ensuring client letters are prepared and delivered accurately and on time. With a hands-on mindset and adaptable approach, Emma Dare is always ready to support any department when needed, helping keep our firm moving forward.

Kristen is a trusted Associate Advisor at Financial Concepts, originally from Columbus, MS. She brings a wealth of knowledge and experience to the firm, along with a deep understanding of client service and care. In addition to her advisory role, Kristen plays a key part in supporting and guiding our Client Care Team to ensure a seamless client journey.
She earned her Master of Business Administration from Mississippi University for Women. Kristen is an Investment Advisor Representative, holding the FINRA Series 65 license, as well as the Financial Paraplanner Qualified Professional (FPQP) designation.

As a Client Care Specialist, Lance Dalton supports our service team by assisting with client requests and operational processes that help keep relationships running smoothly. Lance is a graduate of Mississippi State University.

Originally from Cleveland, Mississippi, Lance brings a strong customer service mindset shaped by his background in restaurant management. His experience in fast-paced, client-facing environments helped him develop clear communication skills, attention to detail, and the ability to anticipate client needs.

Lance is passionate about helping families become more financially literate and values the firm’s mission to help clients focus on what matters most. He and his wife are excited to put down roots and build lasting connections within the community.

DeAnna is a valued member of our Client Care Team, where she supports clients and advisors through efficient service, clear communication, and a commitment to getting the details right. Since joining the firm, she has quickly developed a strong understanding of client service processes and continues to build her knowledge each day.

In her role, DeAnna assists with account servicing, client requests, and day-to-day operational support, helping ensure a smooth and positive experience for every client. She is known for her willingness to learn, her positive attitude, and her dedication to doing things the right way.
DeAnna is passionate about growing within the financial services industry and takes pride in being part of a team that makes a meaningful impact on clients’ lives.